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Purposeful misuse of the word 'Local'

Purposeful misuse of the word 'Local'

Friday 4th March 2011

A recently published survey by Local Government Regulation (LGR) and collated from information gleaned by 33 different local authorities, has concluded that nearly 1 in 5 restaurants makes false claims when describing menu items as 'local'.

Poultry items are the worst offenders - the public being misled in about 50% of researched cases. Whilst restaurants have been discovered selling New Zealand lamb as Welsh and 'Devon' ham originating from Denmark.

The government is being put under long overdue pressure to introduce some sort of firm distance - say 30 miles - within which the term 'local' could apply; and even them this would have to exclude national companies (such as Heinz - or suchlike) - who might have a factory nearby.