Monday 5th December 2005It's claimed by researchers 'Verdict', that supermarket battles save consumers up to £3 billion a year on basic items. The London-based analyst's claim that Tesco & Asda alone have had a deflationary effort for the last two years, and that the trend will continue through next year. They also see the acquisition of Safeway by Morrison's as supporting this trend. Some of the old Safeway stores (in more affluent areas) have been sold to Waitrose - possibly a move good for everyone. Some British farming suppliers are worried that supermarkets might soon be selling basic goods for less than their cost of production - just to lure customers into their stores - but that farmers will bare the brunt of this - and make their farming unsustainable. There's a further article on The Friends of the Earth website, for those wishing to read more.