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Adult 'Premium Snack' Market

The "trade term" for the vastly growing market in upmarket crisps etc. Which includes companies of the likes of Pringles, Kettle and Phileas Fogg. They have worked on gaining a market position similar to Há¤agen-Dazs ice cream, The Covent Garden Soup Company and premium juices and smoothies such as "Innocent". See Potato Crisps.

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