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'Take Control ®'
The ("Lipton"s) trade name for various 'dairy foods' containing 'plant stanol ester' - a unique ingredient derived from plants which, and which has a unique ability to block the absorption of cholesterol, both from food consumes and produced by the body itself. Benecol is a similar product, and was first launched in Finland as a 'margarine spread' in 1995, and its benefits have been backed-up by over twenty scientific studies. See 'Benecol