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Loyalty Cards

The term given to the cards issued by supermarkets (and now expanding to other retailers) that give points for monies spent.

They originated, in a small way, in Italy during the early 1980's - Bollini Végé, being their instigator; and were the equivalent of Green Shield Stamps (where customers collected paper stamps that could be exchanged for gifts and discounts at its participating grocery shops).

As modern loyalty schemes cost about half a million Euros a year to run, the need for a return on IT investment is encouraging retailers to tackle their database analysis and information extracted from their own databases.
Customers private buying habits are becoming more scrutinised - so relevant soft-ware packages arrive on their doormats and Email shots.

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