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The juices extracted from fruit when fruit is squeezed. Citrus varieties make up the bulk of these (orange amounting to 70% alone). But cranberry (which needs sweetening in some way, to take away its inherent bitterness) apple, pineapple and raspberry are gaining in popularity. A careful look at the label is necessary, as cheaper products are made from reconstituted 'condensed' juices - others pasteurised, and some completely natural - although these have a short shelf life.