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Camra The Campaign for Real Ale.
To quote their web site: "Camra is an independent, voluntary, consumer organisation. Membership is open to individuals, but corporate entities such as breweries and pubs are not members. Camra is governed by a voluntary unpaid national executive, elected by the membership. There is a small professional staff of fourteen responsible for central campaigning, research, administration of membership, sales and so forth".
Camra"s started from humble beginnings in 1972, but now has a membership of over 58,000, its mission now is to act as champion of the consumer in relation to the UK and European beer and drinks industry. It also seeks to promote real cider and perry (made from pears) through a sub-organisation called "Apple". Like ale, these are traditional British drinks and like ale, the traditional product is very different from the "dead" version.
It is no exaggeration to say that Camra saved "real ale" in Britain, and as a result saved many independent breweries. No new ale breweries were set up in the UK for the fifty years before they were founded; and there are now around 300 new brewers producing real ale, part of a massive real ale revival. However, three companies still control more than 80% of British brewing, and real ale has often been forced out because keg beers suit the needs of the big companies and their accountants.
Membership includes a copy of their hard-hitting newspaper "What"s Brewing".
To contact Camra, or become a member -
230 Hatfield Road,
Herts, AL1 4LW
Tel: +44 (0)1727-867201Fax: +44 (0) 1727-867670