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Sainsbury Forest Hill

34-48 London Road, Forest Hill, London, London, SE23 3HF
Still with Waitrose the market leader amongst supermarkets (certainly in terms of quality), and both have certainly raised general standards of the middle ground in recent years.

However, they still rarely sell the very best of anything, although larger branches have a 'Specialist' section consisting of a few good quality oil and luxury items.

Their 'Taste the Difference' range offers the standards expected from any good grocer, certainly nothing more.

Larger branches with fish counters, rely too heavily on fish that has previously been frozen. This has the disadvantage in that it can't (or shouldn't be) frozen again at home, if need be.

Like some other supermarkets, they stress about the length of time their meat is hung. However, the public need to realise that any flavour and tenderness gained from hanging, depends on the way this is undertaken, (matured for 21 days counts for little, unless the meat has been traditionally-hung on the bone).

Likewise the breed of chicken retailers offer, is as important as their claimed diet (i.e. Corn). Fast-growing chicken varieties will never have the best flavour whatever they're fed. If you've ever tried a 'Sasso' breed of chicken (possibly only available at Farmers Markets and top-quality butchers) you'll know what we mean - they are worth seeking out!

Their traiteur section is impressively comprehensive, and almost as good as Marks & Spencer's and Waitrose for some dishes; and certainly helpful to those short of time.

It's excellent that biodegradable carrier bags are now the norm and great efforts have also been made to use 'greener' packaging.

Key Features

  • Open: Mon-Fri 7.00-22.00, Sat 6.30-22.00, Sun 11.00-17.00
  • Closed: some Bank Holidays


Show All ProductsShow Less ProductsAioli Almonds Amaretti Anchovies brown fillets - preserved in oil Anchovies silver / Boquerones- preserved in oil Apples Asparagus fresh – in season Avocado Oil Bacon – top class Bagels Beef - grass fed Beef - mince from grass reared animals Biscotti Biscuits - for cheese Biscuits - gluten free Biscuits - kosher Biscuits - organic Biscuits - sweet Black Pudding Blini - ready made Bombay Mix Bouquet Garni - top-quality Brandy Butter (often only near Christmas) Bread Bread - French Bread - Italian Bread Mixes Bread - part-baked ( not frozen ) Breakfast cereal Breakfast cereal – organic Brioche Bulgar wheat Burgers - beef (of top quality) Butter - organic Buttermilk Butter - goats milk Cake Mixes Christmas Cake Cakes - home-made style Cakes - special occasion Capers in brine Charcuterie Cheese - British Isles Cheese - French Cheese - general Cheese - goats Cheese - Italian Cheese - sheeps' (ewes') Cheese - soft Cheesecake Chestnuts - peeled & vacuum-packed Chicken Kiev - top class Chicken - organic Chicken - reputable Free Range Chilis / Chillis - fresh (seasonal) Chocolate Bars - top quality Chocolate - Drinking Chutney pickles & relishes Cider - top quality Coffee Condiment Sauces & Jellies Couscous Cream - Clotted Cream - Soya Crème fraiche Crisps; top quality Croissant fresh Cucumbers; pickled Curry Paste: Curry Powder Mixes Danish Pastries fresh Delicatessen; general Desserts; of high quality Dips Ducks - top class but not free range Eggs - Duck Eggs - Hens free range Eggs - Hens organic Essences Fish frozen Flour - bread mixes Flour - stone ground Flour - barley Flour - buckwheat Flour for breadmakers Flour - good selection Flour - rye Flour - spelt Food as Gifts French groceries Fruit juices Fruit Pies Fruit - dried Fruit - fresh Fruit - fresh organic Fruit - frozen Fruit - tinned Garlic Strings Garlic - Elephant Ginger - crystallised Gingerbread Groceries Groceries - organic Haggis Ham & Gammon Ham - air dried Ham - Parma Harisa/Harrissa Hazelnut Oil Herb Plants Herbs - dried of the best quality Herbs - fresh these will be seasonal Herrings - marinated Honey Honey - organic Hot Cross Buns - sometimes only before Easter Houmus Ice cream - top quality Italian groceries Jam & preserves Jam & preserves - organic Kippers Lamb (seasonal) Lemon grass - fresh Macaroons Maple syrup Marmalade Meat - prepared for barbecues Meat - organic & additive-free Meat pies Meringues Milk - Goats Milk - organic Cows Mince pies high quality Miso Soup Muesli Muesli organic Muffins Muffins American - style Mushrooms - dried Mushrooms - Shitake Mussels vacuum - packed Mustard Nuts - pre packed Oatcakes Oils Olive Oil Olive Oil - flavoured Olive Oil - organic Olives Panettone - sometimes just at Christmas Party Nibbles Pasta - dried Pasta - fresh Pasties Pastrami Pastry - puff with butter Patisserie - fresh Patisserie - frozen Peanut Butter - organic Pears Peel - candied Pies - Vegetable Pine Kernels Pizza Polenta Pork pies Pork - free range Porridge Oats - coarse natural Porridge Oats - organic Potatoes - top class/unusual Prawns - frozen Prawns - King Christmas Pudding Pulses Pulses - organic Pumpkins - in the Autumn Quiche Rennet Rhubarb; in season Rice cakes Rice paper Rice; organic Rice; specialist Saffron strands Salad Dressing - top quality Salad leaves - of high quality Salami Salmon - farmed – of top quality Sauces - chili / chillis Sauces - prepared Chinese Sauces - prepared curry Sauces - prepared pasta Sausages - Pork Chorizo Sesame Oil Shortbread Smoked Haddock - golden Smoked Mackerel Smoked salmon Smoked venison Sorbet/Water Ice Soup - top quality Spices - a good general selection Squashs - Vegetable Stare anise Stilton Sugar - organic Sugar - unrefined Tapenade Tapioca Taramasalata Tea - organic Tea - specialist Tin Foil Tisanes / Herbal Infusions Tisanes / Herbal Infusions - organic Tofu Tomato Ketchup - top quality Tomatoes - tinned organic Tomatoes - in season Tomatoes - sun dried Tortillas Traiteur/ Take Away/ Ready Meals - vegetarian Traiteur/ Take Away/Ready Meals Trout - Rainbow Truffle Oil Tuna - fresh Turkeys - free-range (often just before Christmas) Vanilla pods Vegetables - frozen Vegetables - good selection of fresh Vegetables - organic Venison - farmed Vinegar - wine Vinegar - balsamic Vinegar - flavoured Vol-au-vent cases Walnut Oil Watercress Yeast - dried Yoghurt - cows' milk Yoghurt - dairy free Yoghurt - goats' milk Yoghurt - organic

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Contact Details

Tel: 020-8699 7977
Address: 34-48 London Road, Forest Hill, London, London, SE23 3HF