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Sainsbury Bracknell Princes Square

7 Princes Square, Bracknell, RG12 1LS
Still with Waitrose the market leader amongst supermarkets (certainly in terms of quality), and both have certainly raised general standards of the middle ground in recent years.

However, they still rarely sell the very best of anything, although larger branches have a 'Specialist' section consisting of a few good quality oil and luxury items.

Their 'Taste the Difference' range offers the standards expected from any good grocer, certainly nothing more.

Larger branches with fish counters, rely too heavily on fish that has previously been frozen. This has the disadvantage in that it can't (or shouldn't be) frozen again at home, if need be.

Like some other supermarkets, they stress about the length of time their meat is hung. However, the public need to realise that any flavour and tenderness gained from hanging, depends on the way this is undertaken, (matured for 21 days counts for little, unless the meat has been traditionally-hung on the bone).

Likewise the breed of chicken retailers offer, is as important as their claimed diet (i.e. Corn). Fast-growing chicken varieties will never have the best flavour whatever they're fed. If you've ever tried a 'Sasso' breed of chicken (possibly only available at Farmers Markets and top-quality butchers) you'll know what we mean - they are worth seeking out!

Their traiteur section is impressively comprehensive, and almost as good as Marks & Spencer's and Waitrose for some dishes; and certainly helpful to those short of time.

Key Features

  • Open: Mon-Sat 8.30-21.00; Sun 10.00-16.00
  • Closed: 25 & 26 Dec & some Bank Holidays


Show All ProductsShow Less ProductsAlmond Oil Almonds Anchovies silver / Boquerones- preserved in oil Anchovies brown fillets - preserved in oil Apples Asparagus fresh – in season Bacon Baked Beans - organic Bass Sea – Farmed Beef - mince from grass reared animals Beef - grass fed Biscuits - for cheese Biscuits - gluten free Biscuits - organic Biscuits - sweet Black Pudding Blini - ready made Blueberries - in season Brandy Butter (often only near Christmas) Bread Mixes Bread - French Bread Bread - gluten free Bread - organic Bread - part-baked ( not frozen ) Bread - rye Bread - sour dough / sourdough Breakfast cereal Breakfast cereal – organic Bulgar wheat Burgers - beef (of top quality) Butter - organic Buttermilk Cake Mixes Christmas Cake Cheese Straws Cheese - British Isles Cheese - French Cheese - general Cheese - goats Cheese - Italian Cheese - organic Cheese - sheeps' (ewes') Cheese - soft Cheesecake Chestnuts - peeled & vacuum-packed Chicken - reputable Free Range Chili Powder Chilis / Chillis - fresh (seasonal) Chinese & Far-Eastern basics Chocolate Brownies Chocolate - Drinking Chutney pickles & relishes Coffee Condiment Sauces & Jellies Crab - Dressed Crème fraiche Crisps; top quality Croissant fresh Curry Paste: Curry Powder Mixes Delicatessen; general Desserts; of high quality Dips Duck - free-range Aylesbury or Pekin-type Eggs - Quail Eggs - Hens free range Eggs - Hens organic Essences Fish fresh general Fish frozen Fish - Shellfish Flour - bread mixes Flour - stone ground Flour - organic Flour - barley Flour - buckwheat Flour - good selection Flour - rye Flour - spelt Food as Gifts French groceries Fruit - dried organic Fruit juices Fruit Pies Fruit - dried Fruit - fresh Fruit - tinned Gammon Joints Goose/Geese - between Thanksgiving & Christmas Gingerbread Grapeseed Oil Gravadlax Groceries Haggis Ham & Gammon Ham - air dried Ham - Parma Hazelnut Oil Hazelnuts / Cobnuts Herb Plants Herbs - dried of the best quality Herbs - fresh these will be seasonal Herrings - fresh Herrings - marinated Honey Honey - organic Hot Cross Buns - sometimes only before Easter Houmus Ice cream - top quality Italian groceries Jam & preserves Jam & preserves - organic Keta (salmon 'caviar') Kippers - undyed Lamb (seasonal) Lemon grass - fresh Lobsters - cooked Macadamia Nut Oil Macaroons Maple syrup Marinades Marmalade Marmalade organic Meat pies Meat Stock Meat - organic & additive-free Milk - Goats Milk - organic Cows Mince pies high quality Miso Soup Muesli Muesli organic Muffins Muffins American - style Mulled wine sachets Mushrooms - organic Mushrooms - dried Mussels - fresh in season Mussels vacuum - packed Mustard Oils Olive Oil Olive Oil - flavoured Olive Oil - organic Olives Oysters - Rock Pancetta Panettone - sometimes just at Christmas Party Nibbles Pasta - dried organic Pasta - dried Pasta - fresh Pasties Peanut Oil (groundnut) Peppers - sun-dried Pies - Vegetable Pine Kernels Pizza Polenta Pork pies Pork - free range Porridge Oats - coarse natural Potatoes - top class/unusual Prawns - frozen Prawns - King Christmas Pudding Pulses Pumpkins - in the Autumn Pumpkin Seed Oil Quiche Rice paper Rice; organic Rice; specialist Risotto; flavoured mixes Saffron strands Salad Dressing - top quality Salad leaves - of high quality Salami Salmon - farmed – of top quality Sardines - fresh in season Sauces - prepared Chinese Sauces - prepared curry Sauces - prepared pasta Sauerkraut Sausages - Pork Sausages - gluten free Sesame Oil Shortbread Skate / Ray Smoked Haddock - golden Smoked Haddock - undyed Smoked Mackerel Smoked salmon Smoked trout Smoked venison Soup - top quality Speck Spices - a good general selection Squid - fresh (in season) Stare anise Stilton Stock - top-quality made Sugar - perruche Sugar - unrefined Swordfish - fresh Tapioca Taramasalata Tea - organic Tea - specialist Tisanes / Herbal Infusions Tofu Tomatoes - tinned organic Tomatoes - in season Tomatoes - sun dried Tortillas Traiteur/ Take Away/Ready Meals Traiteur/ Take Away/ Ready Meals - vegetarian Trout - Rainbow Truffle Oil Tuna - fresh Turkeys - free-range (often just before Christmas) Vanilla pods Vegetables - organic Vegetables - good selection of fresh Vegetables - preserved char-grilled Venison - farmed Vinegar - wine Vinegar - balsamic Vol-au-vent cases Walnut Oil Watercress Yeast - dried Yeast - fresh bakers Yoghurt - cows' milk Yoghurt - dairy free Yoghurt - goats' milk Yoghurt - organic Yoghurt - sheeps' (ewes') milk

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Contact Details

Tel: 01344-489992
Address: 7 Princes Square, Bracknell, RG12 1LS