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Waitrose Swaffham

Castle Acre Road, Swaffham, Norfolk, PE37 7HT
Without doubt the best British supermarket on the quality food stakes. However, this - and its buying power - pitches its prices out of the everyday reach of many.

It's a good example of how all supermarkets have improved during the last few years.

You'll find a comprehensive fruit and vegetable department generally with interesting exotics, plus fresh herbs and organic vegetables; a meat and poultry section that includes items from farms which run on a free-range system, and meat that has been traditionally hung, without too much hurry; plus some seasonal game.

Like most supermarkets the fish counter relies too heavily on products that have previously been frozen, but their fishmongers are well trained and can give useful cooking advice.

On the cheese front they have to stock basic factory made plastic-wrapped varieties, but there are also many specialist cheeses on offer. Similarly the charcuterie looks impressive but relies on fast moving items, rather than better specialist products.

Their bread is of a standard and variety undreamt of by supermarkets, and most bakers, only a decade ago.

Their decision to introduce produce from local producers is another step in the right direction.
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Key Features

  • Open: Mon-Thurs & Sat 8.00-20.00; Fri 8.00-21.00; Sun 10.00-16.00
  • Closed: some Bank Holidays

Products

Show All ProductsShow Less ProductsAlbondigas (Spanish Meat Balls) & other meat balls Anchovies silver / Boquerones- preserved in oil Anchovies brown fillets - preserved in oil Apples Asparagus fresh – in season Bacon Bacon – top class Bagels Beef - mince from grass reared animals Beef - grass fed Biscuits - for cheese Biscuits - sweet Bread Mixes Bread - French Bread Bread - organic Breakfast cereal Breakfast cereal – organic Burgers - beef (of top quality) Butter - organic Buttermilk Cakes - corporate Christmas Cake Cakes - home-made style Cakes - special occasion Calves liver Capers in brine Charcuterie Cheese Straws Cheese - British Isles Cheese - French Cheese - general Cheese - goats Cheese - Italian Cheese - sheeps' (ewes') Cheesecake Chicken - organic Chicken - reputable Free Range Chili Powder Chilis / Chillis - fresh (seasonal) Chinese & Far-Eastern basics Chocolate Brownies Chocolate - Drinking Chutney pickles & relishes Cider - top quality Coffee Condiment Sauces & Jellies Crab - Dressed Crème fraiche Crisps; top quality Croissant fresh Curry Paste: Curry Powder Mixes Delicatessen; general Desserts; of high quality Duck legs for confit Duck - free-range Aylesbury or Pekin-type Dulce de Leche Eggs - Duck Eggs - Quail Eggs Quail - peeled Eggs - Hens free range Eggs - Hens organic Essences Fish Kettle Loan Fish fresh general Fish frozen Fish - Shellfish Flour - stone ground Flour - organic Flour - good selection Food as Gifts Fruit juices Fruit - dried Fruit - fresh Game; general Gammon Joints Ginger - crystallised Gingerbread Goose fat for confit Goose/Geese - between Thanksgiving & Christmas Gravadlax Groceries Guinea fowl - (might need a days notice) Haggis Ham & Gammon Ham - air dried Ham - Parma Hampers - (all suppliers will need a little notice) Christmas Hampers Hazelnut Oil Health food Herb Plants Herbs - dried of the best quality Herbs - fresh these will be seasonal Herrings - fresh Herrings - marinated Honey Honey - organic Hot Cross Buns - sometimes only before Easter Houmus Ice cream - top quality Jam & preserves Kippers - undyed Lamb (seasonal) Lemon grass - fresh Lobsters - cooked Macaroons Marmalade Meat pies Milk - organic Cows Mince pies high quality Miso Soup Muesli Muffins Muffins American - style Mushrooms - dried Mussels - fresh in season Mustard Oils Olive Oil Olive Oil - flavoured Olive Oil - organic Olives Oysters - Rock Panettone - sometimes just at Christmas Pasta - dried Pasta - fresh Pasties Pastrami Pies - Vegetable Pine Kernels Pizza Polenta Pork pies Pork - free range Porridge Oats - coarse natural Prawns - frozen Prawns - King Christmas Pudding Pulses Pumpkin Seed Oil Quiche Rice; specialist Risotto; flavoured mixes Saffron strands Salad leaves - of high quality Salami Sardines - fresh in season Sauces - prepared Chinese Sauces - prepared curry Sauces - prepared pasta Sausages - Pork Smoked Eel Smoked Haddock - golden Smoked Haddock - undyed Smoked Mackerel Smoked salmon Smoked venison Speck Spices - a good general selection Squid - fresh (in season) Stilton Sugar - unrefined Sushi - prepared Taramasalata Tea - organic Tea - specialist Tisanes / Herbal Infusions Tofu Tomatoes - tinned organic Tomatoes - in season Tomatoes - sun dried Traiteur/ Take Away/ Ready Meals - vegetarian Traiteur/ Take Away/Ready Meals Truffle Oil Turkeys - free-range (often just before Christmas) Vanilla pods Veal free range Vegetables - Baby Vegetables - frozen Vegetables - good selection of fresh Vegetables - preserved char-grilled Venison - farmed Vinegar - wine Vinegar - balsamic Walnut Oil Watercress Yeast - dried Yoghurt - cows' milk Yoghurt - dairy free Yoghurt - goats' milk Yoghurt - organic

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Contact Details

Tel: 01760-336307
Address: Castle Acre Road, Swaffham, Norfolk, PE37 7HT
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